To know the importance of bulk SMS service one has to understand its purpose. So what is it anyway? What is the reason for its growing popularity? Finally, why do mobile marketing entities look up to it as if it was some kind of a genie or God himself?
The answer is simple. Bulk SMS services are one of the hottest communication systems today.
Few years ago, email was the preferred choice of many advertising companies to market various goods and services. But now it is bulk SMS marketing. It has its set of advantages. You don’t have to worry about spam issues and unopened mails. When potential customers are sent an SMS marketing campaign the likely hood of it getting opened and read is extremely high. Mobile phone subscribers are not averse to receiving text based advertising campaigns. In fact SMS is fast becoming the preferred mode of communicating with friends, colleagues and also for utilizing services based on this feature.
Once upon a time SMS was used by subscribers to remain in touch with their loved ones. Later, organizations and institutions encouraged their employees to interact discreetly using the SMS facility. Still later, marketing companies exploited this feature by sending SMS text campaign to thousands of recipients using SMS gateway server in collaboration with network operators.
Mobile marketing in general and SMS mobile advertising in particular offers a powerful opportunity for businesses to sell their products and services to a large audience quickly and at a fraction of the cost of traditional method.
This platform offers many advantages, such as.
1. SMS advertising is considered as a professional way to establish products and services.
2. SMS adverting has a better chance of getting read than emails. The reason is because subscribers love these short messages which provide them useful information.
3. The response is immediate unlike other platforms. SMS is received on a mobile phone and other hand held devices which always remains close to its owner.
Mobile advertising platform has become an integral part of marketing companies. Today, it is extremely rare to find businesses who do not utilize this avenue, which is powerful, responsive and cost effective.
Short codes are mainly used for special services such as television reality program voting, ordering pizza or a ring tone and other miscellaneous mobile services. Messages sent to these numbers, which are typically 5 to 6 digits long, are generally billed at a higher rate than a standard SMS.
As with other technologies and services, even mobile marketing is entering a new phase with the introduction of these numbers. Short codes take SMS advertising and marketing to the next level, making it extremely interactive and functional. Simply put, it allows prospective customers to contact you via their cell phones anytime, from anywhere by sending keyword based SMS to your five digit number.
In the coming years short code marketing will grow phenomenally as more and more people exploit its benefits; such as information on demand or request for discount coupons.
By: Srinivas Sakhare
0 komentar:
Post a Comment